MORE STORE

“MORE STORE” (2008)

“MORE STORE” combines installation, photography and video in a “boutique setting” where images of more than 40 women from around the World (Cameroon, Costa Rica, Brazil, Holland, Iceland, etc), of different ages (from 18 to 75) and of different physical constitution are exhibited in the form of bodysuits.

“MORE STORE” questions the value of each life in relation to arbitrary parameters such as country of origin (MADE IN attached in the label of each body suit) and physical appearance. It allows a reflection on the difficulties or privileges that these characteristics present.

“MORE STORE” confronts the staggering amounts of advertising that exhibits millions of different images of the same woman, the idealized ¨perfect woman¨.

“MORE STORE” mocks the value that we perceive to have as individuals when our own idiosyncrasies are burdened by the societal pressure of being added to the assets of the marketing system.

The installation delves into the devitalization, domestication and exploitation that this process entails.

“MORE STORE” (2008)

“MORE STORE” combina instalación, fotografía y video emulando una “boutique de lujo” donde imágenes de más de 40 mujeres de diferentes partes del mundo (Camerún, Costa Rica, Brasil, Holanda, Islandia, etc), diferentes edades (desde los 18 a los 75 años) y de distinta constitución física se exhiben en forma de trajes.

“MORE STORE” cuestiona el valor del cuerpo dentro de parámetros arbitrarios como el país de origen (MADE IN que consta en la etiqueta) y la manipulación de la estética popular. Permite reflexionar sobre las dificultades o privilegios que otorgan determinadas características.

“MORE STORE” Confronta la publicidad avasalladora que exhibe milliones de imágenes de una misma mujer, la idealizada “mujer perfecta”.

“MORE STORE” ironiza sobre el valor que se nos da cuando nos sometemos a los rigores del sistema de mercado..
Esta instalación profundiza en la devitalización, domesticación y explotación que conlleva este proceso.

Skills: False Security, Human Migration, Installation, Visual Poetry